The Queen’s Baton Relay came through South Ayrshire in June 2014. South Ayrshire Council approached Rockpool to supply the design, collateral and advertising for the event.
The idea was to come up with an original design but keep the colours consistent with Queen’s Baton Brand. I came up with the idea of sport stripes of various colours to convey the image of coming together but also keeping it quite fresh with a lot of white space and bright colours.
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